Ratan tata introduced Nano priced at 1 lakh the car was unveiled on Wednesday to a thunderous applause. The Nano has been hailed as the defining moment of the history of the Indian automobile industry and the one that will make possible a consumer revolution of sorts. however, it has only a 624 cc petrol engine and can’t run effectively on the highways. Even the famed Rs 1-lakh tag is not really that. The car will cost the consumer close to Rs 1.2 lakh after all taxes have been levied.
The hype matches with the promise made by the product and what is supposed to be serving in terms of consumer needs. The design of it is excellent and I would want to own a car, which looks so smart and sexy .The critique is that the Nano and the new cars are imposing a huge social curb on society. The society is subsidising the car.
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